My colleague and I first noticed the trend a year and a half ago. Every day, almost without fail, an article from WWE, with its sweat-soaked pro Photo Background Removing wrestlers in various poses, reached the trending board created from our BuzzSumo data. To appear on the trending content graph, content must have Photo Background Removing been shared very quickly. It is a top domain for viral content. buzzsumo_trending_content_dashboard Neither of us are professional wrestling fans, so
we Photo Background Removing took note of the phenomenon and moved on. But WWE.com content continued to evolve, and I decided to dig into the share data for sports and entertainment content. I found out that WWE is the rightful boss of the sports entertainment content marketing arena, no matter who is in the ring. WWE.com has: More average and median shares than NFL, MLB, UFC Photo Background Removing and other sports leagues More Pins on Pinterest than the NFL More average shares than sports streaming network ESPN.com More average shares than content on Game of Thrones As famed wrestler (and Hefty Trash spokesperson) John Cena might tell, WWE content marketing has earned respect .
To determine the types Photo Background Removing of tactics contributing to WWE success, I analyzed 482,000 sports and entertainment titles and compared the top sports league sites in WWE. (With WWE being a scripted sport, it made sense to assess both the sports and entertainment industries. WWE's corporate site identifies it as an "integrated media organization," while its Facebook page calls it a “sports league”.Photo Background Removing Key differentiators used by WWE to drive phenomenal audience engagement include: Social share button location Masterful storytelling female characters Importance of images Emotional attachment with fans Less-is-more content strategy The length of content that works best for WWE Title words and phrases that are generating shares for WWE Let's go further in research.